- “biomindz Standortentwicklungsgesellschaft Mainz GmbH i.G.” owned by the Metropolis of Mainz as a 100% subsidiary of metropolis’s holding firm “Zentrale Beteiligungsgesellschaft der Stadt Mainz mbH” (ZBM)
- Established with purpose of supporting Mainz because the capital of Rhineland-Palatinate in its transformation into an internationally recognised hub for biotechnology
- ZBM’s mission crew transferred to the brand new firm, with Felix Wälder as Managing Director
- Mainz to be positioned and marketed on worldwide degree underneath “biomindz – Life Science Hub Mainz” model
- Web site goes stay at www.biomindz.com, offering in depth info and factors of contact
(skh) In the beginning of February the ‘biomindz Standortentwicklungsgesellschaft Mainz mbH i.G.’ (biomindz GmbH i.G.) was based. The formal institution of the corporate subsequently lays the groundwork for biomindz GmbH i.G. to start its actions. As an entirely owned subsidiary of “Zentrale Beteiligungsgesellschaft der Stadt Mainz mbH” (ZBM), town’s holding firm, biomindz GmbH i.G. can also be owned and managed by town of Mainz. The present crew at ZBM, which had been particularly recruited to assist town’s growth right into a biotechnology hub, will now be transferred to the brand new firm and can proceed its actions there. Felix Wälder, who was beforehand a common supervisor at ZBM, has been appointed as Managing Director of the brand new organisation. Establishing a devoted firm to assist the transformation of town into a world hub for all times sciences and biotechnology permits town to bundle all associated promotional actions underneath one roof.
Life Science Campus
Günter Beck, the Mayor of Mainz, explains that the creation of the brand new organisation is the logical subsequent step within the metropolis’s ongoing strategic growth: “Due to the success of BioNTech, specifically, Mainz has attracted worldwide consideration as a hub for all times sciences and biotechnology. This achievement was additional underscored in 2022 when Mainz ranked second within the European Fee’s European Capital of Innovation Awards. We wish to capitalise on this momentum and drive the profitable evolution of town as a hub for analysis and growth. In 2021, we paved the best way for this course of. The mission crew recruited at ZBM final yr in addition to the biotechnology coordination unit within the workplace of the Lord Mayor have made an excellent contribution in laying the groundwork for the longer term. The findings of the detailed wants evaluation that our employees oversaw had been subsequently used as a foundation for figuring out the exact scope of our ongoing actions. Now, the logical subsequent step is to pursue these initiatives with a transparent focus inside a devoted organisation. This additionally aligns with Mainz’s aspirations, because the state capital of Rhineland-Palatinate, to develop town into an internationally recognised and profitable hub for biotechnology”.
The organisation’s main process is to assist the continuing growth and promotion of the life sciences and biotechnology sector in Mainz. In doing so, biomindz GmbH i.G. can be intently coordinating its actions with departments inside the metropolis accountable for city planning and growth in addition to sustainable mobility. The corporate’s actions are divided into 4 key areas:
- Improvement of the Life Science Campus near the College and the College of Utilized Sciences Campuses, south of Saarstrasse.
- Sustainability administration to make sure sustainable and, so far as attainable, internet zero carbon growth from the outset that’s meant to function a showcase for subsequent tasks.
- Networking administration and cluster formation to attach varied native companions and to facilitate the creation of buildings for a supra-regional and impartial cluster organisation.
- Public relations and advertising and marketing actions to boost the worldwide profile of and market the placement in addition to to offer common updates to the general public.
Over the previous few months, the model “biomindz – Life Science Hub Mainz” has been designed to bundle positioning and advertising and marketing efforts underneath a single model. It has been created to characterize and attraction to sensible minds (“minds[z]”), whereas incorporating a phonetic reference to the state capital Mainz. Utilizing this label, the placement will already start advertising and marketing itself as a biotech and life science hub at nationwide and worldwide commerce gala’s and conventions over the subsequent few months, whereas advertising and marketing campaigns to advertise the Life Science Hub can be developed and launched. On this means, the model goals to instantly goal expertise from analysis and academia, start-ups, traders and corporations each from Germany and around the globe.
The final word purpose is to determine the model among the many beforehand talked about nationwide and worldwide goal teams and to boost consciousness and information of what the state capital Mainz has to supply by way of providers and alternatives. On the identical time, the intention is that the Life Science and Biotechnology Hub Mainz can be perceived as a trusted accomplice and a lovely location as a hub for all times science and biotechnology. The target is to generate curiosity amongst gamers on this sector inside Germany and past and to encourage them to think about Mainz when planning an growth, a relocation or a brand new enterprise, deciding on future analysis actions and sustainable investments in addition to selecting a future office within the metropolis.
The brand new firm will tackle a pivotal position as a one-stop-shop with a purpose to pool and coordinate the ensuing pursuits and actions. As well as, an important aspect within the organisation’s advertising and marketing technique is the web site that has now gone stay. At www.biomindz.com, events will discover detailed and complete details about Mainz as a location for all times science and biotechnology in addition to direct factors of contact and companions for a wide range of functions. An interactive map highlights some great benefits of the area and offers particulars of present gamers within the biotechnology ecosystem. A digital mannequin of the Life Science Campus outlines an important providers and services which might be deliberate to be carried out. The web site is being continually developed to fulfill the wants of customers and the information part will present common updates on the newest developments and occasions within the hub area.
“Beneath the “biomindz” model, we’re taking an expert method to advertising and marketing Mainz as a life science and biotech hub on the nationwide and worldwide stage. Our message is evident: Mainz is a metropolis in which you’ll be able to efficiently conduct analysis, set up an organization and develop sustainably. In organising this new organisation inside ZBM, we’re serving to to make sure that the optimum conditions for this are in place, that related pursuits are addressed professionally and competently and channelled to the proper locations,” stresses Daniel Gahr, Managing Director of ZBM.
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